CEI is proud to announce that our newly redesigned website has launched. Our new site was built by the Raleigh web design and internet marketing company TheeDigital using WordPress. WordPress is an easy-to-use content management system that makes it easy for our team to manage and update our website by ourselves.
We worked with TheeDigital to implement interactive navigation with a lot of cool features to help improve the experience of our users and visitors, including:
Easy User Experience
One of the most important goals for our new website was to provide our customers, both new and returning, with an easy user experience. Information about our company, our philanthropy, our products and services, information about meter pay and maintenance, and our contact information are all clear and easy to find. To go along with the clear front-end layout, our website also features a clear back-end for our team to navigate. Because of this, our staff can easily update information on the site, post blog articles, upload pictures, and manage our website contact forms.
Content Optimization and Content Writing
Working together with TheeDigital’s in-house copywriters, we had much of our website content rewritten for both readability and SEO friendliness. Using special onsite techniques, TheeDigital’s writers made sure that our content was well-placed to rank us in the search engines. We selected certain keywords that our customers and target audience are searching for, and have focused on optimizing our content for those terms. Making sure our content is user-friendly and appropriately targeted has helped us to improve our visibility and our conversions.
Video Slideshow to Promote Featured Services on Home Page
To easily showcase our featured products and services on our home page, our newly redesigned website features a home page slider with video capability. We can easily upload pictures and descriptions and change them out as often as we want. We like the video capability as it allows us to highlight Raster, an integral member of our team!
CEI Blog for Sharing Company News
To keep our current and potential customers in the loop, we worked with TheeDigital to update the look and feel of our company blog. Out team can easily manage this blog and share the latest news from our company, both inside and outside the office. Stay up-to-date with our blog for the latest news about CEI and all of our office activities!
Effective Lead Generation Form to Maximize Our Online Marketing Efforts
To help our website capture more leads, TheeDigital designed an updated contact form for us. Our clients and prospects can ask a question, request a quote, or contact us just by filling out a simple online form. On the WordPress back end, our team can quickly and easily manage the form submissions to help us provide better customer service.
Team Management Tool
Because we’re proud of our staff and want to give them all the credit that is due, our website now features a team management tool. We can upload headshots, biographies, and a link to their professional profile. We can easily edit information or update team members as we add to our CEI family.
Sponsorship Management Tool
Similar to our team member management tool, our website has a built-in tool for us to highlight the local organizations we work with and sponsor. At CEI, we take pride in our involvement in the local community, and having a section of the site to highlight that involvement means that we can keep our visitors up to date with our goings-on. This management tool is easy for our team to update and manage on the back end.
We are very proud of our site and we highly encourage all of our customers to look around and click through all of our features. Don’t forget to follow our blog for the latest CEI news. For more information, fill out our contact form on our website, or call us at 919-781-8885.